ATTRACT... CONNECT... REACH... different realities
A white-label management software designed to enhance the advertising SSP/DSP environment.
Gravity's mission is to bring all actors in the advertising universe together — hence the name Gravity —within a single, efficient ecosystem.
the CHALLENGE
Gravity’s selling model allows customers to purchase only the services they need, avoiding unnecessary features. A modular design architecture is the most effective approach for developing software like this. Each service must function independently, even when sold separately.
Following atomic design principles, every interface component is designed for reuse across different screens.
Two major challenges: 1) Maintaining consistency throughout the product experience. 2) Ensuring clear and intuitive interfaces, even for complex operations, for all actors within the ecosystem.
method
Design Thinking, and in particular the Double Diamond approach, was chosen from the very beginning.
UX Research was fundamental in understanding all the actors within the complex advertising environment.
Numerous user flows were mapped, and countless interviews were conducted to uncover real user needs. Outlining the ecosystem and stakeholder maps, tracing every user journey, and identifying the most valuable insights and touchpoints was an essential process for ensuring the best possible user experience.
results
Gravity will continue to grow bigger and better over the years.
Feedback from buyers is coming in with great satisfaction!
The iterative process and initial user-testing experiments will soon lead to feature updates to ensure an even better user experience.